Hello, I'm Will
You've got to be creative when your name is Will Smith... the easy domains are taken.
Product & Design Ethos
These anecdotes and principles have stuck with me over the years, guiding my approach to designing and building.
01
Everything is a product.
The words you're reading right now are a product. This site is a product. It has a job to be done. It has users humans, stakeholders, and other products interacting with it.
02
If you can design one thing, you can design everything.
Design skills are transferable. It's a way of thinking about a multidimensional problem and coming up with a solution.
03
AI is changing the game.
The way we produce and consume software is being transformed forever. It's an amazing time to be designing how AI shapes experiences, how information is displayed, and how people interact with technology.
04
The medium is the message.
One of the first things they teach in Design School. Today it means making sure how you convey your message amplifies it.
05
The job is not done until the tools are put away.
It's extremely rare your work exists in a silo. You must consider what truly needs to be complete to be done.
06
The journey is the destination.
Doing the work is the work. Learning, building, and iterating matter just as much as the final outcome. The process shapes the product and the person making it.
