Hello, I'm Will.

I love Design. The typography, the colors, the creative problem solving with multiple moving parts, the work with other parts of the company to achieve something greater than one person or one department.

You've got to be creative when your name is Will Smith... the easy domains are taken.

I have been designing at high-growth venture-backed startups for the past 15 years or so. My experience encompasses shaping the visual design, UI, and data visualization of a B2B SaaS app. I'm a sucker for the well executed basics of a clean layout, vibrant color palette, and ample white space around the typography.